The main objective is minimum market intervention. Statutory measures will only be implemented if sufficient support among directly-affected parties can be proven.

The objectives of the 1996 Act are as follows:

• the increasing of market access for all market participants
• the promotion of efficient marketing of agricultural products
• the optimisation of export earnings of agricultural products
• the enhancement of the viability of the agricultural sector

Statutory measures may also not be detrimental to food security and job security.