VISION
To provide service of excellence to the Minister, Department of Agriculture and Directly Affected Group’s (DAGs) on the strategic positioning of South African Agriculture in dynamic global markets.

MISSION
The mission of the NAMC is captured by these target items:

CORE IDEOLOGY
The NAMC is a premier agricultural marketing advisory agency in South Africa. This ideology defines the enduring character of the NAMC.  This ideology provides the bonding glue and guiding force that holds the NAMC together while it mutates and evolves.

CORE VALUES
a) To be accountable
b) To act with integrity
c) To value individual performance
d) To value personal respect and equal treatment
e) To act in partnership with DAG’s

CORE PURPOSE
Create an environment conducive for improved marketing of agricultural products by improving relations between government and industry business structures.