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Market Matters Inc. (MM Inc.) is an independent, not-for-profit, international development organization. Founded in 2002, MM Inc. develops and implements capacity- and network-building programs that put marketing principles, business strategies, and research findings into practice to foster economic development. Their programs help enterprising companies develop growth strategies that enhance their competitiveness and empower them to develop local markets and access resources to compete in regional and global markets.

The NAMC and Market Matters partnership is focused on empowering women entrepreneurs from the continent. The collaboration includes but not limited to designing appropriate training programs (short courses and mentorship programs), promoting the programs, identifying suitable participants, developing appropriate materials and curriculum, facilitation, monitoring and evaluation. On an annual basis the NAMC and Market Matters hosts Management Training for Women Entrepreneurs. NAMC coordinates the event through the assistance of Provincial Agriculture Departments and Market Matters facilitates the four day training.