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SA Essential Oil Business Incubator is a section 21 company, funded by Seda Technology Programme and with the goal to establish and support sustainable SMMEs in the essential oils industry. Seobi provides evaluation of potential emerging farms and assess viability of essential oil production, it provides recommendations on which essential oils crops should be planted, assess the agricultural infrastructure required for essential oil production and assist with developing business plans for farmers and their stakeholder.

The NAMC role is to provide value chain analysis support, trade analysis and cooperation in the provision of business development support services.