Johnnie Walker’s new brand campaign celebrates the success of inspirational South Africans who inspire others to ‘keep walking’
“Johnnie Walker’s “Keep Walking” slogan is known the world over for inspiring progress. The slogan, a rallying cry for progress and an encouragement in adversity, has been adopted and embraced throughout the world. The brand was in decline during the 1990s, having lost market share until a strategy to reverse its slipping sales was introduced […]
