The avocado value chain comprises producers, who either operate at a commercial or small-scale basis. Small-scale producers primarily supply the domestic market while commercial producers can supply both the local and international markets. Exporters are major value chain actors, most especially since the industry is export-oriented with more the 40% of the produce being exported.

South Africa’s agricultural sector is largely export orientated, making it imperative to expand, monitor and maintain trade relations with its key markets. Presently, one of the key challenges for South Africa is to expand its agricultural exports.