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SPECIAL PROJECTS

The National Agricultural Marketing Council works with stakeholders across the agricultural divide (government, business, farmers, associations, donors) for the benefit of improving agricultural efficiency and promoting marketing. The three initiatives are a result of growing stakeholder requests (branding RSA agriculture), monitoring state of agricultural infrastructure (SIP 11) and addressing youth apathy in agriculture (Y-Agriculture).

Agriculture and Agro-processing Master Plan

The AAMP is one of the seven priority plans identified by President Ramaphosa in the State of Nation Address (SONA) of 2019 as part of key economic sectors essential for the economic reconstruction and recovery during and post the Covid-19 pandemic. 
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Branding of South African Agriculture

This is an initiative coordinated by the National Agricultural Marketing Council with the support of the Agricultural CEO’s Forum. The core objective of Love South African Agriculture campaign is to promote local agriculture and bring about brand awareness of various agricultural products.
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A Value Chain Analysis of the Cassava Sub-Sector in South Africa

Given the hastening effects of climate change, coupled with the need to diversify both South Africa’s staple food basket and sources of industrial raw materials among other concerns, cassava exhibits enormous potential in addressing such.
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