Market Access Programme
This programme aims at increasing market access for smallholder farmers. This programme is divided into three categories, namely: market information, market access and business development support.
The objective of the programme include;
- Dissemination of market information to the smallholder farmers through radio programmes and farmers day.
- Facilitate market access for smallholder farmers.
- Provide business development support to smallholder farmers.
Market Information is the idea of translating available agricultural data into one of the country’s indigenous languages. As a precautionary measure, the NAMC targeted one public radio station Phalaphala FM that caters for people in the Limpopo Province. Every weekday on Tuesday at 4h30 am NAMC presents the latest agricultural news, trends prices and on various commodities. Airtime on radio is free however the NAMC pays for the presenter who compiles and presents to information. This information is broadcast to farmers across the province. The success of the Phalaphala FM initiative has demonstrated the need to also target other SABC radio stations.
Agribusiness Development Division facilitate market access for smallholder farmers. In this programme, buyers are identified followed by smallholder farmers being and clustered to supply the identified markets. Relevant stakeholders are engaged in order to support the identified smallholder farmers.
Buyers we have engaged in the past include Tiger Brands, Scatters Oils, McCain, Senhora Calistos, Rhodes, amongst others.